Pisco Sour World Day Makes the Trip to New York
Lovers of Peruvian Pisco Sours have reason to celebrate the country's cocktail on February 7: World Pisco Sour Day.
By way of background since many people in the U.S. are not familiar with the brandy produced in winemaking regions of Peru, the Pisco Sour cocktail is said to have been created by Victor Vaughen Morris, an American bartender working in Cerro de Pasco, a city in central Peru. In 1916, he opened Morris’ Bar in Lima and it quickly became popular with the Peruvian upper class and visitors. The Pisco Sour became so popular to Peruvian culture that in 2007 the Peruvian National Cultural Institute declared the Pisco Sour to be officially part of Peru’s National Cultural Patrimony.
Now, every year on the first Saturday of February, Peruvian nationals come together to celebrate the national drink of Peru - The Pisco Sour. There are festivals and parties to celebrate the drink all over Peru and the world.
The Trade Commission of Peru in New York along with selected Peruvian restaurants and bars launched the campaign “Pisco Sour Happy Hour Week” to promote Peru’s national cocktail in the city of New York.